Positioning for Service Businesses who don’t need a new website, just messaging that works
You know you’re good at what you do, but explaining it clearly isn’t always so easy. I help you develop stronger positioning and clearer messaging so so the right people understand your value.
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You get good results - but you can't seem to clearly explain why...
- Your website looks fine, but it isn’t selling
- You’re tired of re-explaining what you do on calls
- You feel too close to your business to see your blindspots
- You just want customers to get the quality of the work you do
Here’s the thing…
Most businesses don’t need a new website - they just need to fix what’s blocking sales
After 10+ years working in design, I’ve learnt that lack of leads is rarely a design issue – its a clarity issue. If you can’t explain what you do clearly, customers will go elsewhere.
However, when your customers instantly get what you do, your content sells for you.
For that you need an outside perspective, a clear message and a website that guides customers from discovery to decision. That’s what I help you do.
Kat is absolutely amazing! She has a way of discovering those blindspots which was so helpful during our session. I truly value her ability to listen and read-between-the-lines. If you are stuck going in circles and need a guide to truly point you in the right direction, I can HIGHLY recommend working with Kat.
Claudia S.
How About Now Design
My Process
You are busy, that’s why working with me is simple
I’ve refined my work into a clear structure that helps us quickly understand what’s missing and what to do next. Each step can be booked on its own or combined as you need.
Audit: Identify what’s not working and what’s blocking sales.
Discovery: Clarify your unique value & how to communicate it.
Align: Turn that clarity into clear messaging and a well structured website.
Services
How to work with me:
The Audit
Website Audit
€240
You want to know why your website isn’t bringing in leads – and how to fix it quick.
Includes:
- A full review of your website’s structure, messaging, and clarity
- A prioritised list of changes
- A video walkthrough so you understand what matters and why
The Discovery Intensive
Positioning & Messaging
€750
You know your offer works, but struggle to explain why people should choose you.
Includes:
- Everything in The Audit
- A 60-minute strategy call to uncover your positioning & messaging
- A Positioning Blueprint to guide your website and marketing
The Alignment Sprint
Website Copy & Structure
From
€2,000
You’re ready to align your website with new messaging so it bring in more leads.
Includes:
- Everything in The Audit + The Discovery Intensive
- Rewritten website copy
- Wireframes & email support to guide you through the update
A year into my business, I still wondered if I was doing things correctly. Kat helped me clarify my brand story and social media strategy. She is approachable and down to earth, offering kindness and encouragement. Thank you Kat for making me feel less alone and helping shape my next step forward!
Sharon C.
Luminosa Design
Working with Kat is the best investment I've made. She is so knowledgeable, very sweet, patient and on point. She listens patiently to understand where you're at in your business & asks very good questions to come up with a detailed plan. Thank you, Kat! You're amazing and I adore you!!
Anisha J.
Jennings Tech Corner
Is this for you?
It’s for you if:
- You’re ready to invest in your long-term growth
- Your website looks fine, but doesn’t bring in business
- You're good at what you do but don't feel confident selling
- You started your business to create positive change
But not if:
- You only want to update visuals
- You just want someone to take orders, not collaborate
- You're not open to honest feedback that helps you grow
- You don't value your website as a strategic business tool
Hi, I’m Kat.
I help good people fight good causes with good messaging
I believe starting a business is one of the most powerful ways to create change. When your work genuinely helps people, clarity is how your impact spreads.
I work with service businesses who care deeply about the people they serve, but struggle to clearly communicate the value of what they do. By helping you find the right words and structure, I help your work reach more of the people it’s meant for.
The clarity I got from our session has stuck with me a lot. It genuinely helped me refine and think deeply about how I plan and create my content. I feel more aligned overall.
Madi S.
Brands By Madi
Working with Kat Irwin has massively improved my business and I’ve been able to launch a couple of spin-offs because of it. Highly recommended.
Jon F
ASI Corporation
FAQs
Start with a Free Conversion Consultation. I’ll take a look at your site, ask a few questions about your goals, and recommend the simplest next step — even if it’s not one of my services.
Yes. I can either work with team or handle updates myself, depending on the project.
Yes - I offer custom advisory retainers for UX, messaging, and positioning support. Perfect if you need someone in your corner to guide you every month. Book a Free Consultation to get more info.
Most clients feel immediate clarity after our first session.
Website and lead changes depend on implementation speed, but message clarity often improves lead quality within weeks.
get started
If your website doesn't reflect the quality of the work you do, let's change that.
Book a Free Consultation with me to get started. We’ll look at your website and what’s not working then outline your next best steps together.
Positioning for Service Businesses who don’t need a new website, just messaging that works.
Let's connect
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