Creating good food, for everyone.

Brand Strategy • Web Design • Web Development •
Brand Strategy • Web Design • Web Development •
Brand Strategy • Web Design • Web Development •
Brand Strategy • Web Design • Web Development •
Brand Strategy • Web Design • Web Development •
Brand Strategy • Web Design • Web Development •
Brand Strategy • Web Design • Web Development •
Brand Strategy • Web Design • Web Development •
Brand Strategy • Web Design • Web Development •
Brand Strategy • Web Design • Web Development •

Who is Steve Nguyen?

Steve is an executive chef with experience in hubs such as Toronto, Hong Kong and Dubai. He believes that food should be inclusive, not pretentious. After 10 years in the industry, he wanted to step away from the frills and focus on what truly matters - creating nourishing food that brings people together. He’s building a personal brand to support his future solo career.

Steve believes that food should nourish the soul, and bring people together.

Date

2024

Website

http://chefstevenguyen.com

Platform

Squarespace

Project Goals

Steve came to us wanting to create a platform that would grow with his evolving personal brand. Our goal was to build a website that:

• Reflected his years of culinary expertise and deep passion for food.

• Provided a foundation to expand his personal brand and connect with businesses and individuals in the food industry.

• Allowed flexibility for future content and services as his brand developed.

• Positioned Steve as a leader and trusted entity in the food industry.

The Process

1. Strategy Development

We began by digging deep into Steve’s ‘why’ - his motivation, message, and vision. With this foundation, we could ensure the website aligned with his values and could evolve with his growing brand.

2. Design & Content

We designed a website with a clean, modern aesthetic, focused on storytelling so his values shone through and also showcasing Steve’s existing personal brand in the industry along with his awards and images of delicious food.

3. Development & Training

With the new established visual brand, Steve could take to social media with content that aligned with his personal style. We also completed training so he could create his blog, diving into the cultrual signaificance of food.

The Results

✔ A website designed for growth, able to evolve with Steve’s expanding vision.

✔ Clear messaging that resonates with Steve’s core audience -restaurants, food lovers, and aspiring chefs.

✔ A platform that builds Steve’s credibility, positioning him as an authority in the food industry and supporting his future expansion.

"Kat is an incredibly patient and talented designer."

Kat is an incredibly patient and talented designer. Really loved the fact that she took time to ask great questions and dig into the why and the messaging of what I wanted to convey with my site. Highly recommend.
Steve Nguyen
Execuitve Chef, Dubai

Ready to make an impact?

If you’re ready to build a business in a sustainable & ethical way, let’s chat.